Transformational ideas

The sharpest commentary from our marketing leaders on all the big issues.

Tale Meester 11/27/25 Tale Meester 11/27/25

Marketing to Humans vs Marketing to AI

How can we create content that, on one hand, appeals to what people want to see, and on the other hand, is suitable for information that helps AI make decisions and recommendations?

Ruben Mikx Guerrero 5/1/25 Ruben Mikx Guerrero 5/1/25

AI and the impact on social advertising

Discover how AI improves social advertising by enhancing campaigns, targeting, and creativity. Learn tips and examples to get better results and stay ahead in digital marketing.

Guest User 9/17/24 Guest User 9/17/24

AI innovations that are changing the marketing landscape

See how AI is making media planning smarter and easier. This article shares simple, real-world tips to boost your results. Discover how practical AI can help your team work better and faster!

Ruben Mikx Guerrero 3/11/24 Ruben Mikx Guerrero 3/11/24

The complexity of AI continues. The importance of alignment for unlocking sustainable growth

After rapid progress in 2023, there seems to be no slowdown in the technical development of AI models, services, and tools. Sora, Gemini 1.5, Gemma and EMO AI are just a few models announced in recent weeks that will impact ad creation and activation in coming months.