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The sharpest commentary from our marketing leaders on all the big issues.

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The Creator Playbook: Six Practical Models For Marketers To Harness The Creator Economy

This Playbook outlines six distinct models of brand– creator collaboration, ranging from simple ‘plug-and- play’ tactics to deep, co-created innovation.

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AI and the impact on social advertising

Discover how AI improves social advertising by enhancing campaigns, targeting, and creativity. Learn tips and examples to get better results and stay ahead in digital marketing.